What is to be done?

What can you say about this $32 custom designed wine rack for your hipster bike? I know you are asking like I am.....what can I do about this....how can these people be stopped? In the long term I am not sure there is a way but for now here is what I am going to do: I am going to wait for them outside of the artisinal cheese shop and when they emerge with the perfect roquefort to go with their chardonnay I am going to grab their yoga matt from them and beat them sensless. I am curious if this is not actually a satire. Take a look at the link.